Psychology shows us how to use repetition effectively

April 22, 2010

Psychology shows us
how to use repetition effectively:
Our last 5 posts brought together …

Post #1: People literally go deaf and blind to the same messages repeated over and over like a parrot because of their hard-wired biological filtering. And our minds play tricks on us because our lifetime in a highly structured environment conditions our perception [...]

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Repetition, Memory, and the Trace/Decay Theory

April 15, 2010

You’re who? And what is it you do?

Last time, we discovered our minds make its conclusions based on how constantly things are usually connected together: in time, in space, and in similarity:

Shoes and socks. Crowded roads during rush hour. 2% milk always on the coffee shop condiments table. Bev and Tom are always together. Floor [...]

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Shoes and socks and the Law of Association

April 9, 2010

Oh, I’m so sorry …
I didn’t see you standing there:

Last time, we discovered we’re hard-wired to block out messages that repeat exactly the same thing — even becoming literally deaf and blind to them.
And we experienced optical illusions and found our mind plays tricks on us because our highly structured culture trains us to find [...]

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Why do repeated messages lose their effectiveness?

April 1, 2010

Response rates sinking like a stone?
The DEEP reveals why:

Marketing is the discipline of getting people to act in certain commercial ways. And marketing is built on the foundation of psychology, sociology, and economics.
What are psychology, sociology, and economics?
They look at why we do what we do as individuals (psychology) and as groups (sociology), and [...]

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COMING SOON: Below everything is the DEEP reason for its being …

March 29, 2010

Without the DEEP water below it,
there cannot be a surface level above it:

This post is a web page and is only made up of html code.
HTML code is simply keyboard characters: some of them are the actual words you’re reading now, and some simply refer to files elsewhere and instruct your browser to [...]

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Change we can believe in . . .

February 17, 2010

When you unite people with your idea,
You unite them with eternity:
Last week, we looked at how freedom means responsibility, and how many of your prospects prefer an escape from freedom rather than freedom itself. So let them escape to the non-existent Promised Land you create with sacred themes.
Today, we dig into the power of sacred [...]

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You are a spirit that will never die . . .

February 10, 2010

“If I see a person as they are, I degrade them.
If I see them as they will be, I uplift them.”
[ IMPORTANT: Today's post is filled with huge chunks of major marketing nutrition. Continue reading: ]
Last week, we looked at how people will happily hide in the safety of a group when they find frustration [...]

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More addictive than heroin . . .

February 4, 2010

If you pull this off,
Your customers will be hooked on serving you
Last week, we discovered why groups are so powerful to individuals:
We join a group to escape individual responsibility, “to be free from freedom.”
By joining, we make the group responsible for our failures and frustrations.
And more importantly, by immersing ourselves in the group, we [...]

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Come to me you who are loaded down with burdens and . . .

January 27, 2010

Even as we cry out for freedom,
none of us truly wants freedom,certainly not our customers
Forget about Mel Gibson screaming “Freedom!” for three hours in the 1995 multiple award-winning movie Braveheart until the English king finally shuts his movie character up by slicing off his head.
Freedom is like those $300 fancy high heel shoes. They look [...]

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The devil made me do it . . .

January 20, 2010

Even if there were no devil,
we would need to invent one
We all need a devil:

A devil helps us define ourselves and know who we are by defining who we are not …
A devil helps us define what we want by what we do not want …
A devil helps us run toward something by giving us [...]

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