Give me guidance, show me the way …

January 13, 2010

People are literally dying to be led:
 
In the past, the present, and forever into the world-without-end future, people have been, are now, and ever shall be trading in their unprofitable present for the hope of a brighter future:
      ”Please, give me guidance, show me the way.”
      ”I will do anything.”
      ”Just tell me what to do.”
When you share [...]

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I can feel your pain …

January 5, 2010

Let me show you a brighter future:
Just believe in me
In the last posts, we talked simply but powerfully about the ONE thing people value more highly than anything else:
That one IDEA, whatever it may be, that gives their life meaning and purpose.
It doesn’t matter if that idea is smart or dumb, people will follow an [...]

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Be the Light your customers seek …

December 29, 2009

If they believe in the Light,
then Be the Light
In the last post, you discovered people will follow an idea they believe in — one that gives their life meaning and purpose.
And how do they come to believe in this idea and then follow it?
For them to believe in their idea, they must believe in [...]

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The most powerful force: Love is NOT the answer …

December 21, 2009

Your customers:
They will do anything you ask
In the last post, I asked you:
What is the most powerful force there is and ever will be that can come from humanity? What do people value more than anything else?
The answer is simple:
People value that one idea, whatever it may be, that gives their life meaning and purpose.
In [...]

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A quick intriguing question for you …

December 10, 2009

I got a question for you:
What is the ONE thing people valuemore highly than anything else?
Is it:
Their life (and good health as part of that life, including, physical, mental, emotional, and spiritual health)? Must be, right?
Their freedom? For what is prison but taking away someone’s freedom?
Their time? Each of us, powerful or weak, prince or [...]

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Mass Persuasion (part 23): Step by step sequence

November 5, 2009

How to get people to buywhen they have no intention of buying:
“The possibilities for good and evil hereare immense:”
Before I show you the exact sequence of steps that Kate Smith — resulting in 42% of her buyers coming from those who had absolutely no intention of buying — I must make sure you read the [...]

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Mass Persuasion (part 22): Grave and important warning

October 28, 2009

Grave and Important Warning:
“The possibilities for good and evil hereare immense.”
 
Ethics and Morality
In prior sections, I said we’d look at this section together and see how Kate Smith successfully sold product to a group of people who didn’t want to hear her message.
For those of you trained in classic marketing through university courses or textbooks, [...]

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Mass Persuasion (part 21): Shifting third-party standards

October 21, 2009

How much is enough?
Whatever you decide:
In our last post, we looked at how to tap into your buyers’ emotions using your overall theme of sacredness by looking at a printing business that declared “Printing is Signficant.”
Many marketers, and especially many sales people, assume that when someone says they already bought, you don’t have a chance [...]

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Mass Persuasion (part 20): Themes: how to tap into emotions

October 14, 2009

Seizing the emotional high ground:
“Your purchase uplifts mankind”
In our last post, we looked at the mystical power of trust and sincerity that even gets people to say:
   “Even her commercials are interesting and she’s sincere about them”
Remember, Kate Smith sold $480 million dollars in today’s money in 18 hours — in 65 short messages. But she [...]

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Mass Persuasion (part 19): Sincerity: Build up trust and they’ll believe

September 30, 2009

How powerful is trust?
“Even her commercials are interesting andshe’s sincere about them”
In our last post, we looked at the strategy of how to get around the important need for testimonials, showing buyers happily using your product, and other forms of “proof.” How? By having your audience come through people you already know and have a [...]

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