65 messages create $39 million in 18 hours? Is it spamming?

$39,000,000 raised
by one woman
in 18 hours
using 65 radio messages
on September 21, 1943.

You go, girl!

And here’s the most astonishing part:

• Product: No uniqueness or exclusivity, massive competition: The same product had already sold $32 billion worth in the past three years, everyone knew about it, many already owned it, and it was available on every block.
• General approach: Not unique: her approach had been used before. Nothing new here.
• General message: Blasted so many times, many people didn’t even notice the message anymore, or were even hostile to receiving them. Sound like a familiar problem in today’s marketing?
• Specific approach: Unique: Although people handed over money for a product, they were paying to experience or get rid of an emotion. People bought $7.2 billion dollars worth of purely emotional experience.

In short, this woman got people to buy $7.2 billion dollars of product when they were sick and fed up to here about hearing about the product and could walk down the street and buy it in any bank or post office.

Today’s post is significant. And like a sumptious banquet, I will be upfront with you and tell you there’s quite a bit to devour and every morsel is a prime cut of the finest meat . . .

. . . this post takes you in a plane ride high above the earth — where you can finally see the continents and how they fit together.   Because, instead of . . . slicing and dicing aspects of marketing, talking about customers so hostile they put Attila the Hun to shame, or delivering the goods rather than promising the moon . . . this post peels away the composite exterior of that monolith called a buyer, and looks under his or her skin at what you probably know to be the true driver in the buying process: their emotions.

This post is truly that significant.

The following information is so significant to understanding sales, marketing, advertising, and public relations at a fundamental level, at its deepest depths, that I believe that you, armed with this knowledge and some practice, can structure a highly successful campaign to sell anything — even something as boring, ordinary and widely available as the commodity table salt — in the numbers you see above (when adjusted upwards for 66 years of inflation, that’s $480 million in 18 hours).

How significant is the accomplishment of one woman raising nearly half a billion dollars in 18 hours? Besides taking your company public on the stock market, what can you think of that comes even remotely close? After launching the iPod in 2001, It took Steve Jobs’ Apple Computer about 20 months to reach $500 million dollars in iPod sales. And just about everyone knows of Apple, the iPod, and many have heard of Steve Jobs.

And yet, this same woman, in a handful of bond sales events, and having no sales experience (she was a singer), raised $600 million in four years. Adjusted for 66 years of inflation, that’s
$7.2 billion in today’s dollars! More than Apple Computer earned last year with 35,000 employees. Nearly twice the amount Adobe Corporation (maker of the Acrobat brand of PDF maker and reader) earned in eight years.

This woman had to deeply touch every emotional nerve hiding in her vast nationwide audience’s subconscious, and make each one of the millions feel that she was talking with them, one to one.

Over the next several weeks or so, you’re going to discover out exactly how this woman — who I’ll introduce to you later — sold $7.2 billion of product in four years.

You will peer deep below the surface level of what you may think is marketing, into a totally different, much more powerful world — which I call Mass Persuasion — and discover:

• the grave and important ethical and moral warning about using Mass Persuasion at all to rocket your revenues — like a live grenade, if you have the wrong intentions or just don’t know how to use it correctly, you will harm a lot of people, and eventually (if not immediately) yourself
• how she turned tough, leather-skinned, uncaring men into sensitive, caring souls who bought in droves
• the exact mass persuasion structure, step by step, including specific quotes so you can see what she said to these tough men and how she got them to break down in tears and cry like little girls and buy

You will discover:

• why she specifically was chosen, and learn exactly the importance of choosing the right leader or spokesperson, the pitfalls of choosing or defaulting to the wrong one, and how you can steer clear of those pitfalls

I give you the strategy to massively persuade large groups of people, including all the masterful tactics used during her 18-hour marathon. Miss just one of these and it’s like you’ve stripped out the engine from your automobile:

• how she created a clear voice in a world of loud background noise
• how she compelled her audience to continue listening — they literally could not escape (I give you buyer’s actual quotes to prove it!)
• how she got them to emotionally invest in the outcome of her marathon
• how she used repetition that snowballed — rather than the usual series of messages that are ignored . . . even getting one woman to pawn her wedding ring to raise cash to buy the product! (woman’s quote included)
• how persuasion differs from propaganda: two crucial differences and what she did specifically
• how her marathon of just a single event grew into an unstoppable juggernaut in a series of marathons that racked up $7.2 billion dollars in sales — and how you can, too.

You will learn specifically:

• how to structure the actual sequence, what order to put it in, and what to say at each step, in order to massively persuade your audience to move to the next step.
• how to adjust your mass persuasion based on: Who you’re talking with, what your relationship and how intimate you are, and where they are in the buying cycle, and how to move them from not paying attention to buying fast and furiously

You will understand:

• the tremendous power of using themes, especially an uniting overall theme that sits on top of them — with the precise percentage allocated to each for maximum impact, and including the exact words she used, the exact words buyers responded with after they bought (proving how effective these are), and numerous examples of how to apply these themes to your catapult your own revenue
• and for these, you will get the Mass Persuasion Master Tip: a Golden Key that specifically summarizes each tremendously powerful and potentially volatile strategy in a few super-nutrient-packed words.

And then you’ll float back up to the Big Picture:

• In one short paragraph, you get the strategy she used (and you can too) to model your success just by following its steps.

And once you have explored a little into this alternate universe that at one time you suspected did exist, your sense of what can be accomplished will expand your thinking and beliefs so tremendously, it will be like the Big Bang of your new universe. I guarantee you: your head will spin!

And then, you’ll discover that this tremendous new world called Mass Persuasion is only one single piece that fits into the integrated system of sales, marketing, advertising, public relations and cutting-edge technology — an entire alternate universe known as Ripper Marketing..

So keep a careful eye for your next email from Ripper Marketing — you don’t want to miss this signficant series on Mass Persuasion for the world!

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Tagged as: mass persuasion, raising money, revenue, strategy