When nobody trusts you anymore,
be straightforward,
admit the truth, and
pull a sneaky one:
Change your name to “a lie”
*
* SNEAKY DISCLAIMER: Ally Bank is the sneaky, trust-based brand new name of nearly bankrupt GMAC’s old banking arm. The banking arm was part of GMAC, which itself pulled a sneaky one by changing itself into a bank in late 2008 for the sole purpose of lining up to receive spoon-fed government TARP finance bailout money from its uncle Sam. GMAC is itself a division of GM, officially bankrupt as of June 1, 2009. READ CAREFULLY BEFORE INVESTING.
We’re in the midst of learning more about Mass Persuasion. And I promised you last time that “I’ll show you exactly how Kate Smith used all these themes to build trust and tap into her audiences’ emotions, while she herself remained firmly planted on the high ground of sacredness.”
I promise you will receive those step-by-step instructions. Because the post is already written and ready for you.
Yet, unfolding before us in real-time is how a large corporation is using themes to build trust and tap into their audience’s emotions, while seizing and (trying to) hold the high moral ground.
Today, I’ll just give you:
- the May 21 news story as shown on the Associated Press news wires, and
- the overall theme as told by Ally Bank itself on their website.
Then, in exactly three business days, you’ll get a follow-up post to this, showing you the propaganda problem Ally Bank is dealing with, how they’re dealing with it – and most importantly, exactly how Mass Persuasion safely guides you around engaging in propaganda by not just doing things right, not just doing the right things, but doing the right things correctly. Because it’s persuasion, not propaganda, and it focuses on serving customers rather manipulating them.
The News Wire Story:
Government giving GMAC $7.5B in new aid
Thursday May 21, 2009, 7:14 pm EDT
WASHINGTON (AP) — Earlier this year, the Treasury Department mandated GMAC raise $11.5 billion within six months.
Now today, the Treasury Department said it is providing auto lender GMAC with $7.5 billion in fresh aid.
The move to provide fresh aid to GMAC comes after it failed a bank “stress test” earlier this month.
The Treasury Department said Thursday it is providing auto lender GMAC with $7.5 billion in fresh aid to enable it to make new loans for General Motors Corp. and Chrysler LLC vehicles.
GMAC, which reported a first-quarter loss of $675 million, said earlier this week it has seen rising defaults in its auto finance division. That, combined with soured assets in its Residential Capital LLC mortgage unit, makes it more difficult for the company to raise the additional capital from private investors.
The banking arm of GMAC changed its name to Ally Bank last week in an effort to repair its tarnished image and attract customers.
The Ally Story:
Who we are
We are Ally Bank, built on the foundation of GMAC Financial Services. And with that experience we’ve learned that these times demand change and a new way of doing business. So we’re taking banking in a new direction.
Our mission
We’re a bank that values integrity as much as deposits. A bank that will always be open, accountable, and honest. Yes, honest. We won’t deal in half-truths, kindatruths, or truths only buried in fine print. That’s because we don’t have anything to hide. We’re always going to give it to you straight.
Doing right
That means no monthly fees, no minimum deposits, and no minimum balances. It means developing new products that give you more options, like our No Penalty CD that lets you withdraw your money if you need to. And it means keeping our promise that our rates will always be among the top. It’s just the right thing to do.
Comment now:
Now that you’re starting to see how large corporations use propaganda, how do you feel about Ally Bank or any other large corporations? Do any of them actually focus on the customer? Comment on any aspect of public relations, brand-building, or propaganda you want below now:
Related posts:
{ 1 trackback }
{ 1 comment… read it below or add one }
In hindsight, Ally Bank was as far away from focusing on the customer than can be. How ironic that GMAC would file for bankruptcy just a few months later.
I agree with your earlier comments. You have to have honesty and credibility to be successful. Yet, there are these large corporations who are raking in big bucks by using propaganda.
In the long run, though, an honest and credible campaign will be more successful than a campaign based on false claims. That’s how I run my business because quite frankly I’d like to be in business 15-20 years from now.