Because night follows day,
day CAUSES night:
Last time, we discovered our minds learn and remember certain things best depending on how many times they’re repeated and when and how important they are to us:
We learn best if we’ve had 20 or more impressions or marketing messages … and we can best remember later with 2 messages … and we remember the first and the last the best … along with stuff that’s filled with meaning of significance, tragedy, relevance, and importance … and if it’s specifically pointed out to us and put in front of us again like optical illusions to show how our minds play tricks, remember?
Today, we continue understanding the deep psychology of how to effectively use repetition in our messages by looking at how the mind tricks itself into believing things as silly as: “Because night follows day, day causes night.”
“Because night follows day,
day causes night:”
We’re discovering the mind doesn’t always view reality correctly. The optical illusions are a famous example of that.
But it also uses false logic. And the more desperate a person’s situation, the more illogical that person views reality. Here’s what I mean:
Our minds make their conclusions based on how constantly things are usually connected together.
Whenever A and B have been constantly connected together in experience — if A takes place and B reliably takes place after some interval later — it’s a habit of the mind that A causes B.
This makes sense in many experiences, but isn’t always true: night always follows day, but day does not cause night.
“First: The sun rises.
Then, it travels across the sky.
Finally, the sun sets:”
Thanks to some keen observers 500 years who risked enduring hell for speaking truth to power, you know the sun doesn’t rise or travel across the sky or set. The Earth spins. And because of its spin, we all have the experience that the sun is moving around the Earth — even causing the sun to move around the Earth.
It’s true the Earth is rotating but there’s nothing in our daily experience to confirm it. Our minds constantly see the sun rise, travel, and set.
And even wackier “day causes night” examples:
San Francisco has many jaywalkers who begin crossing the street just before the light turns green. But they don’t cause the light to turn green.
And in certain popular versions of “law of attraction” or other “new thought” spiritual practices, this is twisted to incredible dimensions of unbelief, yet desperate followers want to believe so much they let their minds lead them astray
In one book on the ancient practice of giving a tenth of your income (tithing) to encourage receiving, the author states the great monopoly fortunes of the early 20th century (John D. Rockefeller, Andrew Carnegie, and others) were brought about by the practice of tithing. The fact is: These fellows were ruthless competitors who cut many throats to build their monopolies. After their empires were secure, they set up their foundations to give their billions away.
In another of the author’s books, she writes:
“A businessman gave an offering of $15 to his local Unity center. As he did, he spoke the word of receiving, and was soon informed by his bank that his savings account had just earned $15 in interest.”
Golly, you and I can do the same without mystery:
If you open a savings account and know it pays $15 in interest on the 5th of each month, you can tithe $15 of income on the 5th of each month and then declare your giving caused you to receive the $15 instantly.
You can “prove” this spiritual principle over and over, month after month, by religiously tithing on the 5th of each month.
Finally, you can declare without doubt in your soul or body as an absolute spiritual truth that you are indeed harnessing a tremendous, mysterious force that transcends the limits of the physical and financial world and forces money to magically appear in your savings account.
Personally, I’m a great believer in giving. So none of this is a personal statement railing against “law of attraction” or New Thought devotees, only a solid example of how a religious organization uses the false logic of “Day Creates Night” to ramp up revenues (tithes) from its more desperate followers.
For your marketing, you’ve heard me tell you a number of times: make sure you do the right thing. You heard me say it over and over in Mass Persuasion. Because what you learn in Ripper Marketing is powerful, and if you harness a tremendous, mysterious force the wrong way, it will come back to haunt you like the devil.
That IS a proven spiritual principle. As sure as night follows day.
TODAY’S TIP: In Eternal Marketing, you learned how to use a Devil: find someone or some organization representing the opposite of your Sacred Theme and constantly present them as what your audience doesn’t want.
In short, you connect yourself with your Sacred Theme while connecting your Devil with the opposite of your Sacred Theme: Hope vs. Despair. Abundance vs. Lack, Health vs. Illness.
Politicians usually suffer this devilish psychological connection because 99% of the bad apples spoil it for the rest of them and because their wrongdoings are thoroughly repeated millions of times on mass media channels.
My politician friend was one of the 1%. He thoroughly connected himself with “doing the right thing for the people.” Years after he retired from public service and being interviewed on the evening news, you would almost always hear this response when his name was mentioned in conversation:
“You know, he’s the only good one.”
NEXT TIME: We finish up understanding the deep psychology of how to effectively use repetition in our messages by plombing the dark depths of mind to explore the deep psychological power behind stories and narratives in effective marketing.
Find out next time as we continue to chart the underlying currents of psychology, sociology, and economics that flow together as marketing.
In DEEP MARKETING.
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