What is the most popular tool for collecting sales leads?
Want to stop leaking money?
You can qualify your leads better. Write better copy that leads your prospects to take action. Add bonuses to get them to whip out that huge credit card now. Enact 24/7/365 online-offline service. And make sure you follow up religiously like a servant waiting hand and foot on the Pharoah.
But if you’re only capturing 5% to 10% of the leads you should with your existing system — no matter how good or lousy your product, service, bonuses, customer service, guarantees, pricing, follow up, mission statement, or anything else is - you’re just rearranging deck chairs on the Titanic. (How do you learn the number of leads you should be collecting with your existing system?)
But don’t feel bad if you’re leaking a couple of gallons of dollars. The big boys and girls do the same thing. If you leak gallons, they leak entire oceans.
Think I’m just trying to trash them? Read on and find out:
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{ 4 comments… read them below or add one }
It’s a numbers game. Higher capture rates for leads makes it more likely that some will turn into clients.
Tony,
You caught a bit of the scent here … it does includes the “numbers game” and capture rates but goes far beyond that.
Hmmm … what could that be? Tony or anybody: what’s your guess?
You got me. When it comes to leads received via the internet, my conversion ratio is about 5%. I purchase internet leads and I receive leads through my website. Either way, the results are less than stellar. I’ve read a few of your other posts. I’m guessing that credibility and trust would be positive factors to increase the conversion rate.
Reed,
Credibility and trust definitely go far in getting people to convert into leads, and later in converting them into revenue-generating customers …
… but the main focus is to make sure you continue to improve your efforts to capture those leads (which come through your website and your offline efforts): by building and testing powerfully effective landing pages, new closing phrases, different presentations, and whatever else you can use. Same visitor quality. Higher lead generation.
In short, focus on boosting your 5% conversion rate (50 out of 1000) to 10% (100 out of 1000) and higher before moving onto tweaking your follow-up system and everything else — so you have more leads to work with.