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Posts

• Category: branding
  • Change we can believe in . . .
  • Protector or coercer?
• Category: business system
  • Change we can believe in . . .
  • Like pulling teeth
• Category: copywriting
  • Change we can believe in . . .
  • Too many notes?
• Category: customer service
  • Customers from hell
• Category: leads
  • Change we can believe in . . .
  • Pump them full of lead
• Category: marketing
  • ADD-Compliant Marketing
  • Are You Using Old School Marketing?
  • Building empires
  • Change we can believe in . . .
  • COMING SOON: Below everything is the DEEP reason for its being ...
  • Dealing Drugs
  • Doggone Tired?
  • Faucets and Hoses
  • Focus like a laser
  • Forget the Lexus, today’s special: let’s take the Rolls
  • How to turn $1 into $6
  • Maslow's Hierarchy of Needs
  • One-Hit Wonders
  • Principle of simplicity: Less is more:
  • Psychological HOT buttons
  • Psychology shows us how to use repetition effectively
  • Regularity Theory and Constant Connections
  • Repetition, Memory, and the Trace/Decay Theory
  • Rotten Carrots and Stinging Sticks
  • Shoes and socks and the Law of Association
  • Show them the truth
  • Sweeten a sour situation ...
  • The power of the story or narrative to sidestep the truth
  • Tweets, avatars, and PDFs
  • War is hell. Is financing it worse?
  • What you see is what you get ... kinda
  • Why do repeated messages lose their effectiveness?
• Category: persuasion
  • 65 messages create $39 million in 18 hours? Is it spamming?
  • Mass Persuasion (intermission): A quick 10-minute peek at the map
  • Mass Persuasion (part 10): building the Big Momentum
  • Mass Persuasion (part 11): what is credibility?
  • Mass Persuasion (part 12): factors in establishing credibility
  • Mass Persuasion (part 13): consistency
  • Mass Persuasion (part 14): credibility: where do you start?