If they believe in the Light,
then Be the Light
In the last post, you discovered people will follow an idea they believe in — one that gives their life meaning and purpose.
And how do they come to believe in this idea and then follow it?
For them to believe in their idea, they must believe in the person who originated it.
For them to believe in your idea, they must believe in you.
And to believe in you, they must trust you.
In Mass Persuasion, you learned that without trust built from credibility, you leave most of the money on the table.
And you saw the exact approach and sequence that takes groups opposed to what you have to offer and and turns them into grateful buyers.
Once they trust you, you must lead them. But the Catch-22 is you must lead them in order for them to trust you.
And how do you begin to lead people who aren’t following you yet?
(Forget about leadership skills — you don’t need them.)
I reveal the answer to you next time.
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