Your customers:
They will do anything you ask
In the last post, I asked you:
What is the most powerful force there is and ever will be that can come from humanity? What do people value more than anything else?
The answer is simple:
People value that one idea, whatever it may be, that gives their life meaning and purpose.
In those simple words you just read ” the most important thing is the “one idea that gives their life meaning and purpose” — you need to recognize this:
They will give away their assets — all they have and all they will have. The rich treasuries of religious and spiritual organizations are filled with the easy ongoing proof of this.
They will abandon their family, their friends, disconnect from their communities and the overall society they’re in, uproot with nothing left but their outer clothing and inner determination and move to the other side of the world to live in the starving hellish dark cold with total strangers whose language they don’t speak. Long-bearded gurus on mountain tops, wayward souls following spiritual leaders to isolated islands … scientists living alone in deserts … many disconnect.
They will give all their time — even time reserved for sleeping and eating, leaving little or none for themselves. Have you ever pulled an all-nighter in school or at work to complete a project? Why?
They will abandon their respectable position in life, toss aside the social appreciation and approval that comes with it, and plunge deep down to become numbered among the dregs and scum of society — and even move about as a cyclone of disrespectful and disapproving bad will and hate. What brings about this change in them?
They will give up their freedom, willingly turn into slaves, abandon their dreams, and submit to the will of others. Why would anyone enjoying complete freedom willingly place a heavy iron shackle around his or her neck?
They will give their life — bankrupt themselves spiritually, throw away their sanity, sail themselves into perpetual storms of violent emotion, and let themselves be led like lambs to the slaughter, then lean their head back to fully feel the last gasp of breath leave their bodies as cold steel slits their willingly exposed throats.
They will do anything. Absolutely anything.
For an idea that gives their lives meaning and purpose.
That idea may be brilliant and, while all others scoff and laugh, they will continue to nurture it as a seed, then seedling, then plant.
That idea may be what makes them insane — genuine mentally or emotionally unhealthy — but they will refuse all help to heal them.
That idea may not work — but they are so determined to prove the idea will work that they will continue at for years and decades without visible progress.
That idea may be stupid. A total joke.
That idea may be ordinary and unexciting.
But people will follow an idea they believe in.
And how do they come to believe in this idea and then follow it?
I reveal the answer to you next time.
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